PROJECT NAME
SLOTLADY GAMING
[ Rebrand | Web Design | Overlays | Collateral ]
Sarah came to me looking for a rebrand on her Youtube channel Slotlady. She wanted to level up and have it reflect her style and interests more. We looked at making it a brand to stand along side the Vegas casinos she loved to visit and work in. We wanted to create something sexy and elegant but also something relatively simple. Creating a custom word mark for the main logo in a flowing script font was the focus. It was kept in a similar enough format to stay recognizable to her current viewers but elevated into a new chapter for her channel.
For the deliverables, we made sure to create a full brand guideline which included all new logo variations, colour pallet, typography uses, logo uses, photography, graphics, and illustrations. We also created overlays for her live streams and badge icons for her followers. We also put together merchandise designs for her to sell on her website, which we also custom coded to fit her needs.
