PROJECT NAME
LORE & FOLK
[ Brand Identity ]
I woke up one morning and was looking up fonts … you know as you do. I just had all this creative energy and I had to get it out. Which resulted in Lore and Folk Library & Antiquities. (Side note this would be the coolest job.) The idea of the name Lore & Folk came from two parts, history, ( aka Antiquities ) the lore and stories of old objects. And Folk from folk tales ( aka Libraries. )
I didn’t question it and went with the flow, I pulled images from public domain that I have loved forever and knew I always wanted to use in a project. I cleaned them up to make it work how I wanted them to for the brand. Now I have caught the bug in creating fictional brands. I hope you love this one as much as I do!
